Follow-up that warms every lead up for you, on the same data as your jobs. Set it up once and your name keeps working the pipeline while you're on the tools, or asleep.
Workflow builder · Segments · Campaigns · Compliance
Everything on this page warms up a lead once you have one. The harder question is how they found you at all — and increasingly that's an assistant naming two or three builders, not ten blue links. That's a whole job of its own, and it has its own page.
No code, no spreadsheets of "who got what." Lay out the whole journey visually — what starts it, what it sends, how long it waits, and where it branches on what people actually do.
Start on a new lead, a stage change, a tag, a form submit or a booking.
Send a branded email or a quick text from any point in the flow.
Pace the journey — wait days or hours so you're a help, not a pest.
Split on opens, clicks, score or any field — different paths for different people.
Define the win — booked, replied, won — and people leave the flow when they hit it.
Describe the goal in a sentence and Keystone drafts the whole sequence for you.
Build dynamic segments from any field — trade, location, budget, last activity — and let lead scoring float the hottest prospects to the top automatically.
Compose a one-off blast or a multi-step drip from reusable branded templates, then watch exactly how it landed: opens, clicks, and who to follow up with.
Reusable, on-brand email templates — write once, send forever.
One-off sends to a segment, scheduled or right now.
Multi-step nurtures that warm leads up over days or weeks.
Per-send analytics so you know what's working — and who's warm.
Every send honours unsubscribes and suppression automatically, with a footer and one-click opt-out built in — so you stay on the right side of CASL and CAN-SPAM without thinking about it.
Suppressed contacts are skipped before a single message goes out — and it's all on the record.
Your website, the workflow builder, segments, campaigns and compliance come with every GoBuild account — on the same data as your jobs and leads, working the pipeline while you build.